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"How To Choose An Email Marketing Vendor"
Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can maximize your campaigns.
Learn what questions to ask and discover what's at stake when you select an opt-in email marketing firm to maximize your campaigns. "How To Choose An Email Marketing Vendor" looks at everything from ISPs to the expertise you'll need. Key topics include:
- Black lists
- Can Spam Act
- Message header structure
- Message design and image/text ratios
- Deliverability audits
- Tracking technology and data segmentation
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